Multi-point profile including 15 research areas, presented in quick-reference and deep detail formats.
Direct input from the audience/ consumer group themselves. Gain real-world insights in their true voice.
Understand what drives this group more widely and how to reach them on a level and in spaces that really connect.
Group qualitative and quantitative research to understand preferences around relevant parameters.
Application of the MAT Studios Predictive Matrix™ to build a picture of likely behaviors against perceptions.
Ethnographic research for in-field habit understanding that can inform the direction of R+D Innovation.
Snapshot of the wider conversation adjusted for bias to capture key subject conversations.
Video interviews with real members of the audience/ consumer group. Get to know the people, in their own voices.
Demographic, Socio-Economic, Cultural/ Geographic, Education/ Understanding, Values/ Beliefs, Contextual, Health, Lifestyle.
Qualitative and quantitative data applied against factors to build a picture of expected behavior.
Real-world observational data to calibrate prediction and apply weighted influence and interlinking of factors.
Increasing prediction to drive understanding of audience/ consumer behavior in a range of circumstances, built for what you need to know.
Creative R+D Innovation services that launch your tomorrow, today.