CONCEPT BRANDING

Branding for Your Innovations

Branding is as important as the idea itself in driving audience adoption. Create options that inspire ongoing development with a MAT Studios Concept Branding Study.
Concept Branding | Branding for Your Innovations

Create a Visual Language That Connects

Even early stage R+D Innovation concepts need to explore connecting with an audience via brand. Each MAT Studios concept branding study combines elements to create options for testing and further development, delivering everything you need to kickstart a conversation around brand identity. Three fully developed options are presented per study.

Mood Board/ Concepts

Understanding the overall brand aim, then creating mood boards for preference and establishing three concepts to build on. 

Color Palettes

Color schemes based on audience insight and brand concept, interchangeable between concepts. 

Logo/ Identity Concepts

Developing each brand concept into a logo and identity based on aims and insights. Designed to connect. 

Branding Ideas

Mock-ups of how each brand concept will look in a range of scenarios, to build a picture of real-world implementation. 

Options

Each concept branding study delivers a visual deck featuring all of the above and presenting all three options. Brand asset files for all of the options are available as a discounted add-on. 

Concept Branding | Create a Visual Language That Connects

What Will You Create?

Concept Branding can make or break an innovation. Share your idea with us and we’ll share some brand ideas for you to use as a starting point.  
Or contact us to discuss your Concept Branding needs. We’re always ready to help. 

Get the Full Package

Concept Branding is just part of MAT Studios Innovation Catalyst™, designed for organizations like yours.  Take a look at the impact it could create for your R+D Innovation efforts.