Understanding the overall brand aim, then creating mood boards for preference and establishing three concepts to build on.
Color schemes based on audience insight and brand concept, interchangeable between concepts.
Developing each brand concept into a logo and identity based on aims and insights. Designed to connect.
Mock-ups of how each brand concept will look in a range of scenarios, to build a picture of real-world implementation.
Each concept branding study delivers a visual deck featuring all of the above and presenting all three options. Brand asset files for all of the options are available as a discounted add-on.
Creative R+D Innovation services that launch your tomorrow, today.