Creative Consumer Research That Really Connects

What consumers think they will do varies greatly from the way they actually behave. To answer your hypotheses and challenge areas, MAT made it our mission to develop creative, experiential consumer research projects, designed individually to your needs.
Consumer Research | Create and Connect Insights That Drive Innovation

Gain Valuable Consumer Research Insights From Your Target Audience

MAT Studios reverse-engineer your consumer research exercise based on aims and goals, creating an immersive experience that gathers qualitative, quantitative, behavioral and other powerful data.

Designed for Results

Understanding the hypotheses to test, insights to gather and outcomes needed in the context of your wider scope. This is our starting point for developing the best method for capturing it all. 

Wherever, Whenever You Need

Single or multiple-locations, anywhere in the world are all within scope. We can create multi-language research versions that replicate testing based on local variances.

As Hands-On As Required

We can carry out projects for you independently, or involve your team as observers to immerse and gain additional insights as the research progresses. It’s entirely your decision. 

Immersive and Experiential

Gaining true behavioral insights is about creating the right environment for natural sharing. To ensure that, our research projects are always immersive experiences, designed around the audience and required outcomes. 

Always Adding Value

Maximizing the data and insights gathered from participants, an experience or a location is standard. Our goal is to ensure you get added value from every project with MAT Studios.

Detailed, Immersive Outputs

Often we collect over 100,000 data points in a research exercise, with quantitative insights, photographs, video interviews and ethnographic data. We analyze and report using clear and creative outputs that engage.

Fast and Comprehensive

We take on even the most challenging projects and deliver them anywhere in the world, priding our capability to go from idea to starting delivery within two weeks. Challenge us!

Fully Managed

Our team takes care of every aspect of project coordination and delivery from start to finish. We take an adaptive approach to continually improve, involving you as much or as little as you need us to. Your project is in the best hands!

Transparent Pricing

After years of designing the most complex and varied consumer research projects, we have created simple, transparent all-in pricing, making it simple for you to budget and scale.

A Few Creative Consumer Research Examples

We’ve created major consumer research projects across the globe and in the virtual space too.
Here are a few of them to get you thinking.* 

Understand what millennials want from specific low-calorie foods and beverages.

MAT Studios designed an immersive qualitative and quantitative consumer research experience for 100 participants over the course of 1 week. Hosted in an exclusive location, it combined education with a hybrid of mixology and ‘Masterchef’ gathering data at every step. In addition to formulation ideas and concepts, we gathered ingredient and flavor trends and matches (and a lot more) to create a detailed output guide to audience tastes and wants.  Anonymized participant opinions, persona profiles and video interviews added to the detailed picture.

Location-based development/ testing of re-use, refill, recycle ecosystem.

Creating, managing and monitoring a full localized and contained ecosystem in a real-world environment with infrastructure partners and long-term (1 month) consumer participants, including app-based monitoring and data collection, in-field observation and on-the-fly variable shifting, by participant, to explore the potential for adoption of different approaches. Unique and immersive Consumer Research.

In-depth interviews and scenario reactions to build behavioral profiles.

Based on hypotheses from previous consumer research data collection, we designed and delivered a two-stage interview process, based on answer-related participant journeys. Qualitative collection involving media, immersion rooms and the creation of contributory environments (including a ‘radio show’ setup for interviews). Post-collection analysis of data to create a predictive behavioral matrix for further testing to fuel consumer-product matching. 

Multi-country study of consumer perceptions and preferences around a specific product trait.

A full and detailed qualitative/ quantitative consumer research project, utilizing a full creative research, product sampling and experiential approach, standardized across locations for comparison. 100 participants per country, with one-week immersive exploration in each location and ethnographic study on 10% of participants. Set up in immersive social-style locations to mirror a speed-dating environment.

Corporate-consumer co-creation to gather data and translate it into validated ideas for product development.

Conducting internal brainstorming around scientific and technology possibilities, ideating around these and taking the ideas to panels of targeted audience members in multiple focus, conversations and co-creation sessions. Gathering qualitative and quantitative data during each session. Each time, returning to refine the idea with internal teams. Creating a menu of validated concepts and features, data-fueled matching to specific groups, a potential delivery roadmap and the communications to make the case to the wider business for adoption.

*We work with complete confidentiality, so there’s only so much we can share.

What Consumer Research Will You Do?

High quality consumer research that drives your innovation pipeline is about far more than just surveys. Share your challenge with us and we’ll share some ideas for you to use as a starting point.  
Or contact us to discuss your Consumer Research needs. We’re always ready to help. 

Get the Full Package

Consumer Research is just part of MAT Studios Innovation Catalyst™, designed for organizations like yours.  Take a look at the impact it could create for your R+D Innovation efforts.