Understanding the hypotheses to test, insights to gather and outcomes needed in the context of your wider scope. This is our starting point for developing the best method for capturing it all.
Single or multiple-locations, anywhere in the world are all within scope. We can create multi-language research versions that replicate testing based on local variances.
We can carry out projects for you independently, or involve your team as observers to immerse and gain additional insights as the research progresses. It’s entirely your decision.
Gaining true behavioral insights is about creating the right environment for natural sharing. To ensure that, our research projects are always immersive experiences, designed around the audience and required outcomes.
Maximizing the data and insights gathered from participants, an experience or a location is standard. Our goal is to ensure you get added value from every project with MAT Studios.
Often we collect over 100,000 data points in a research exercise, with quantitative insights, photographs, video interviews and ethnographic data. We analyze and report using clear and creative outputs that engage.
We take on even the most challenging projects and deliver them anywhere in the world, priding our capability to go from idea to starting delivery within two weeks. Challenge us!
Our team takes care of every aspect of project coordination and delivery from start to finish. We take an adaptive approach to continually improve, involving you as much or as little as you need us to. Your project is in the best hands!
After years of designing the most complex and varied consumer research projects, we have created simple, transparent all-in pricing, making it simple for you to budget and scale.
Understand what millennials want from specific low-calorie foods and beverages.
MAT Studios designed an immersive qualitative and quantitative consumer research experience for 100 participants over the course of 1 week. Hosted in an exclusive location, it combined education with a hybrid of mixology and ‘Masterchef’ gathering data at every step. In addition to formulation ideas and concepts, we gathered ingredient and flavor trends and matches (and a lot more) to create a detailed output guide to audience tastes and wants. Anonymized participant opinions, persona profiles and video interviews added to the detailed picture.
*We work with complete confidentiality, so there’s only so much we can share.
Creative R+D Innovation services that launch your tomorrow, today.