MAT INNOVATION CATALYST™
A fundamental change in your approach to early stage R+D Innovation, matching your internal expertise with insight, research and creative development, connecting it to consumers and driving a pipeline designed for success.
In short: It’s your R+D Innovation approach, augmented and enhanced.
Innovation Catalyst™ enables you to innovate at speed and scale, with increased certainty of success.
That’s a problem. Customer needs, wants and expectations shift as fast as possibilities develop. Effective innovation creates products/ services that land as a result of effective pipelines fine-tuned from insight to idea to iteration. The problem is that many organizations aren’t able optimize for a number of reasons.
Within the next 10 years, 50% of leading organizations will be replaced by more agile, collaborative and inclusive ones¹, yet annual profit still takes precedence over long-term innovation investment.
These brands are pushing to drive progress, but constrained by traditional corporate models.
Innovation needs interaction between brands, suppliers and customers to achieve adoption ².
With the range of elements required to succeed, it’s hard to keep focus, control costs and create sustained pipelines that go beyond token projects.
84% of execs agree that innovation is important for the future of their business and 80% believe their existing business models are at risk, yet only 6% are satisfied with their innovation performance³.
While these brands are demanding innovation to thrive, they are unable to coherently embed the right approaches to do that.
¹ Why You Will Probably Live Longer Than Most Big Companies, Institute for Management Development
² The Diffusion/ Adoption of Innovation the Internal Market, European Union
³ Global Innovation Survey, McKinsey
Each organization has a structure and a set of skills that guides its approach to R+D Innovation. But in managing every element of the ecosystem required to drive it forward effectively, things become too complex and disconnected to reach full potential.
By developing a full ecosystem that connects seamlessly into any existing R+D Innovation approach, together we can unleash future success. With a range of insight, process, creative and consumer-focused elements, this turns innovation as a service into your efficient, effective, Innovation Catalyst.
To catalyze innovation, we need to rethink the way we approach it, creating a continuous and self-improving iterative ecosystem. Innovation Catalyst™ not only brings the tools to enable success, but unlocks design thinking, iteration, experimentation and consumer connection, catalyzing progressive R+D Innovation at every step. It’s efficient, effective, fully-supported and significantly reduces cost per activity.
Creative R+D Innovation services that launch your tomorrow, today.