MAT INNOVATION CATALYST™
Within the next 10 years, 50% of leading organizations will be replaced by more agile, collaborative and inclusive ones¹, yet annual profit still takes precedence over long-term innovation investment.
These brands are pushing to drive progress, but constrained by traditional corporate models.
Innovation needs interaction between brands, suppliers and customers to achieve adoption ².
With the range of elements required to succeed, it’s hard to keep focus, control costs and create sustained pipelines that go beyond token projects.
84% of execs agree that innovation is important for the future of their business and 80% believe their existing business models are at risk, yet only 6% are satisfied with their innovation performance³.
While these brands are demanding innovation to thrive, they are unable to coherently embed the right approaches to do that.
¹ Why You Will Probably Live Longer Than Most Big Companies, Institute for Management Development
² The Diffusion/ Adoption of Innovation the Internal Market, European Union
³ Global Innovation Survey, McKinsey
To catalyze innovation, we need to rethink the way we approach it, creating a continuous and self-improving iterative ecosystem. Innovation Catalyst™ not only brings the tools to enable success, but unlocks design thinking, iteration, experimentation and consumer connection, catalyzing progressive R+D Innovation at every step. It’s efficient, effective, fully-supported and significantly reduces cost per activity.
Research, co-creation and investigation gives you the insight to confidently develop high-potential ideas based on what any given audience really wants.
Creative R+D Innovation services that launch your tomorrow, today.