Decide Which Ideas to Progress and When to Do It

Early stage R+D Innovation can generate a number of insight-fueled ideas and concepts, but a validation process enables focus on progress, prioritization and a roadmap for short, medium and long-term development. 
Validation | Progress, Prioritization and Short, Medium and Long-Term Roadmaps

Turn Your Seed Ideas Into a Coherent Strategic Vision

The MAT Studios validation and filtering process takes your creative seed ideas and concepts, applying lenses of insight, strategy, what’s possible, audience connection and more to shortlist and tier further development focus, applying an innovation timeline to drive progress.


What data backs up this idea and prevents it from being a budget-draining pet project with no purpose?

Strategically Aligned

How would pursuing this idea align with short, medium or long-term strategic aims?

Possibility and Potential

Is this an idea that could and should be developed immediately, or come into focus further along the timeline?

Audience Connection

How does this align with what your customers or audience need, want, or will benefit from?

Validation | A Framework for R+D Innovation Progress
Whether as a standalone exercise to assess pre-existing ideas, or paired with Ideation and Brainstorming exercises, Validation is a powerful and essential tool in making the business case for early stage R+D Innovation. 

Ready to Create Your Roadmap?

Validation that drives your innovation roadmap is an important part of ensuring a consistent R+D Innovation pipeline. Share your challenge with us and we’ll share some ideas for you to use as a starting point.  
Or contact us to discuss your Concept Validation needs. We’re always ready to help. 

Get the Full Package

Concept/ Idea Validation is just part of MAT Studios Innovation Catalyst™, designed for organizations like yours.  Take a look at the impact it could create for your R+D Innovation efforts.